Web Survey Bibliography
The article discusses the problem of missing data in survey research self-report data. The author states that many times it is assumed that the missing data has been minimized in the data collection phase of research to the extent possible, and that some "adjustment" to the data set has been made to account for it. The article says that how to assign missing data depends on the actual distribution of missing responses, the relationships between those missing values, and other variables of interest. Data could be missing because of participants not responding to certain questions and other times it is missing at random. Several methods for solving the problem are presented including Listwise deletion, pairwise deletion, and mean substitution.
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Web survey bibliography - Marketing Research (11)
- Firefly Online Surveys: A fully featured tool for Web surveys and forums; 2012; Deal, K.
- Apples and oranges: does a web survey produce similar results to social media tracking?; 2011; Bourque, C., Hobbs, R., Hilaire, D. S.
- The Perils of Online Surveys; 2011; McCullough, P. R.
- Be mindful of cellphone interviews; 2009; Anonymous
- What's Really Important?; 2008; Grapentine, T., Teas, K. R.
- Top concerns for our industry; 2008; Grapentine, T.
- The Consumer Panel Reinvented; 2007; Fielding, M.
- Data Preservation; 2007; Wyner, G. A.
- Using Internet polling to forecast the 2000 elections; 2001; Terhanian, G., Taylor, H., Bremer, J., Overmeyer, C., Siegel, J. W.
- Banner-advertised Web surveys; 2000; Tuten, T. L., Bosnjak, M., Bandilla, W.
- Cyber Research: The Impact of the Internet on Data Collection; 1998; Weible, R., Wallace, J.